Digital marketing awareness still low in Nigeria, says WSI

THE huge potential offered by digital market in Nigeria may not have exploited, as a result of low awareness of Internet market that can enhance profitability, a digital consulting firm, WSI West Africa affirmed in Lagos recently.
The firm has however, declared its plans to unleash the huge potential of digital marketing for businesses in the country.

Expressing the commitment during a media parley organized to discuss inherent benefits of digital marketing and to announce its upcoming training programme in Lagos, the Chief Executive Officer of WSI West Africa, Edirin Abamwa, said the emergence of digital media communication tools has completely transformed the competitive landscape for companies of all sizes and sectors, making the Internet the marketing engine of the 21st century.

According to him, “WSI thus remains at the fore-front of this marketing shift through our advanced digital marketing strategy. Digital media offers incredible revenue potential.

“Leveraging the latest and most advanced web technologies available through WSI Axon will help clients stand out and establish a credible brand in the eyes of their customers.”

Abamwa, however, noted that it was a sad fact that Nigerians business were slow to wake up to the reality brought by digital marketing, stressing that even those businesses who have the awareness seem to be lost over how to process.

“It is in line with this that WSI Axon plans to organise a digital marketing training in September. Today, marketers are hungry for guidance and given the importance of digital media, orgainsations realise that if you are not active on the Internet today, you are not paying attention.”

He said irrespective of the nature of a company or individuals’ businesses, WSI Axon has an approach that client can benefit from.

Abamwa, noted that the training will equip participants with the tools they needed to assess their organizations social media and digital marketing strategy and help them identify areas of improvement.

“Through combination of case studies, best practice examples and exercises, participants will learn strategies for finding, engaging and encouraging brand advocates,” he said.

Head, Digital Marketing, WSI, Ms Amara Nwankwo, said the company provides solutions to a wide range of sectors including legal, oil services, media, finance, entertainment and government.

According to her, as the world’s largest network of Internet consultants that provide advanced digital marketing solutions for businesses and individuals, “WSI plays the role of match-maker by developing a bouquet of Internet technologies to help clients in their marketing objectives.”

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